Microsoft Cloud Marketing

Naming

Lead naming strategist for Microsoft accounts, including Azure, Security, open-source, and AI offerings.

Abstract digital artwork featuring blue and black curved lines and shapes with lines of light, created by Microsoft Azure AI.
Person standing on a mountain top at sunrise with arms raised in victory, with the SAP logo overlayed.

SAP

Messaging Architecture

Helped develop a comprehensive messaging guide and supporting content to approach messaging on an enterprise level.

Microsoft Consumer

Portfolio Value Proposition

Updated the Microsoft Consumer brand foundations to tell a better together story of the portfolio. 

Abstract digital artwork featuring overlapping, colorful ribbon-like shapes in shades of pink, purple, orange, and blue on a light blue background.
Amazon delivery person handing a package to a customer outside with an Amazon Prime delivery van in the background.

Amazon DSP

Research and Messaging

Conducted interviews, focus groups and workshops to develop an updated and comprehensive messaging framework.

SWOOP

Purpose and Positioning

Developed brand stratety foundations, including purpose, positioning, and initial messaging.

Group of women with colorful clothing and ski gear posing in front of construction equipment on a snowy day.
Two people discussing in a modern office with plants and shelves, and a man working at a desk with a laptop and smartphone in a cityscape view; a logo with a spiral design.

Highspot

Naming Architecture

Helped establish the structure and guidelines used to make decisions about naming offerings and capabilities.