Highspot

Collaborated in developing a naming architecture within Highspot to establish the structure and guidelines used to make decisions about naming offerings and capabilities, ensuring they are consistent with their business- and brand strategy.

Assisted in the creation of establishing the right naming approach to go-to market, assisting teams around the world to drive clarity on their offerings and portfolio.

Deliverable consisted of comprehensive guidance that started with the question: “What primary objective are we trying to achieve with this name?”. For each type of name, questions and guidance were created to help ensure the right name was developed.