Amazon DSP

Conducted interviews, focus groups and in-depth workshops to develop an updated messaging framework for the Amazon DSP Team.

The new messaging was targeted to delivery associates (DAs) who work for delivery service partners (DSPs). Its use was primaritily for notifications sent through the In-App News Feed and other Amazon-owned channels.

The output of this project was a series of insights that culminated into an updated messaging framework, focused on type of audience, topic of communication, overarching theme and prompts (content suggestions).