Olá! I’m Vi.

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I’m an expert in turning big ideas into brand strategies that actually move the needle.

An extension of your team

My biggest goal? To set you and your brand up for success. I’ll immerse myself in your vision and goals to learn all that I can about your business. You’re the biggest expert on your brand, after all!

How I Work

Collaborative by design

I take an iterative approach in my work to ensure the final result aligns with your objectives and reflects your brand fully. You’ll never go in blind - we’ll work together to refine and fine-tune as we go.

Making the process fun

Working together should be a highlight of your week. When we enjoy the process, the ideas are better, the outcomes are stronger, and your brand comes to life in totally unexpected ways.

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    Expert Simplifier

    I’ll cut through the noise to find what matters to you.

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    7+ Years of Experience

    An expert across Brand Strategy and Marketing.

  • Shaped Enterprise-level Strategy

    Enterprise-level Strategy

    Past clients include companies like Microsoft, Amazon and SAP.

Microsoft Cloud Marketing Naming

Lead naming strategist for Microsoft accounts, including Azure, Security, open-source, and AI offerings.

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Case Studies

Amazon DSP
Research and Messaging

Conducted interviews, focus groups and workshops to develop an updated messaging framework.

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SAP
Messaging Architecture

Created messaging guide and supporting content to approach messaging on an enterprise level.

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SWOOP
Purpose and Positioning

Developed brand stratety foundations, including purpose, positioning, and messaging.

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Microsoft Consumer
Portfolio Value Proposition

Updated the Microsoft Consumer brand foundations to tell a better together story of their product brands. 

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Highspot
Naming Architecture

Helped establish the structure and guidelines we use to make decisions about naming offerings and capabilities

View Project

And more, which I’d love to give more details about when we chat.

Get in touch!

Schedule a free 20 minute introductory session with me to discuss your Brand Strategy needs.

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FAQ

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  • First things first, don't be nervous. We'll start with a free consultation to determine your Brand Strategy needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. I will always require your review and approval before we begin.

  • Timelines depend on the project, but I generally dedicate a minimum of a month to each client, with the possibility of an extension based on my availability.